I’m a Creative Marketing Specialist who is passionate about connecting brands to their target audience. I lead projects from initial briefing to launch day and beyond, with direct responsibility for day-to-day management of process and workflow. I’ve overseen digital experiences, OOH placements, print advertising, events, and am highly skilled in PPC marketing.
Spending the last 3 years in an agency environment has helped me fine-tune my time-management processes, leading to overall increased efficiency for my team. Before I joined WPP, I worked in a start-up agency working on both traditional and digital media. Immersing myself into paid media has made me equally analytical as I am creative.
Areas of Expertise
Planning
Data Analysis
Budgeting
Design
Reporting
Recent Projects
Client: IDA Development
Tactic: Website Design + Content Creation
Result: +42% increase in website traffic and a reduction in site bounce rate
Client: Ryder
Tactic: B2B Lead Gen content created with multiple trade and broad publications
Result: +85% increase in SQLs through digital placements (webinars, white papers, podcasts TV commercials)
Trade Publications - White papers
Broad Publications - White papers
Audio/Podcast Buys
Client: Singer Island Vacation Rentals
Tactic(s): Website and Logo Design, Brand Identity, Paid Search + Social, Affiliate Marketing (Airbnb + Expedia)
Result: Rebrand of real-estate portfolio
Client: Best Care Home Health
Tactic: Paid Search + Social
Result: +70% increase in long-term care patient volume
Facebook Page, Managed + Created Content
Client: TUUCI
Tactic: White paper
Result: Partnering with Architectural Digest and Sandow positioned TUUCI as a thought leader in the design space. Through print and digital placements, traffic to the website increased, which produced higher SQLs for the firm.
Trade Publication (ThinkLab - Sandow)